For unique business names, there are naming customs that permeate certain cultures that can be adapted to non-name words to produce compelling company or product names.
Action words make for better business names. So I recommend exploring participles and verbs to produce vital, active name candidates.
Almost all the suffixes and prefixes we use in English come from the Latin or Greek. But for business naming, I think we can invent our own suffixes and prefixes.
Why limit yourself to 26 characters when business naming? There are other characters and symbols that can be used when naming a company.
Consider incorporating the name of a color in your corporate name. Often reciting the name of a color will produce an emotional response almost as strong as viewing the color itself.
Some business naming techniques have a long history, yet still manage to produce fresh name candidates. The activity of “tacking” is one of them.
There are several techniques for creating coined names. One of those methods is called truncating.
One way to expand your corporate name candidate list – and possibly find a winner – is to look at some of the basic words you’ve introduced into the list that can be spelled differently.
A possessive name will connote a less formal, more friendly business – one delivering personal and responsive services. But it just doesn’t seem appropriate for a bank or a valve manufacturer.
Business naming can be more productive when you have a great number of name candidates from which to choose. Here’s a way to increase the length of your list as well as provide two or three name candidates that might show up on your short list.