One problem with adopting a person’s name as a business name is that there’s little legal protection available. Oh, there may be some based upon longevity and intent, but it’s chancy. Also, it may not be that unique.
But personal names are the basis for this business naming idea.
There are naming customs that permeate certain cultures that can be adapted to non-name words to produce compelling company or product names.
The most famous of these is McNuggets. But be careful in adopting “Mc” because McDonald’s will probably come at you with a cease and desist order. They have pleaded and won in the U. S. court system that they “own” “Mc”-whatever.
h, but look at the other possibilities: Mac, O’, Van, von, D’, Di, De, Del, Bel, San, La, and L’. And I’m sure there are others as well. Just hook them up with descriptive nouns like (O’Cedar, MacFrugal).
It’s also worth exploring making up new lead-ins as if you were on staff at Paramount Studios dreaming up character names for the next Star Trek series: (RelTran, B’Yond, G’Wizz, G’Dar).