Bad Business Naming : Adverbs Ending in “ly”.

Back in the day, those of us who advocated unique corporate names decried the “e” prefix. It quickly became passe with the bursting of the 1990’s Internet bubble. But those intrepid entrepreneurs today have this new trend: adding the “ly” suffix to common words. Yes, the naming lemmings have invented lemminglys. They’ve turned nouns and […]

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The Four Phases of Business Naming

When you begin the naming process it can be helpful to break the process into four distinct components. Those four phases in sequential order are: preparation, generation, evaluation and registration. Each is distinct, calling for different mindsets. Preparation Preparation is best performed by creating a naming brief. That is a document normally derived from your […]

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