Business Naming with Foreign Words Can be Powerful

Business and product names can carry a certain mystique or even a classy tone if derived from foreign words.

Good Taste in seven languages
Good Taste in seven languages

But there are some warnings. First, be sure the phrases generated are pronounceable in English. And second, be sure to have a native of the country you’ve “borrowed” the name candidate from look at the name for any problems in the translation. Sometimes context will dictate the meanings in other languages just as they do here (what does “mean” mean?).

So if you don’t know Italian, French, Spanish, etc., how do you explore foreign-derived words and phrases?

Well, one way is to use the many published foreign phrase dictionaries. I own four or five. But the problem is that it’s difficult to find translations of the words you want to specifically use. You need to know something of the foreign language because they’re arranged alphabetically by foreign phrase.

You can also use a good English-to-French or English-to-Dutch dictionary for single words. But it’s time-consuming, particularly if you’re attempting to develop names based on a phrase.

Well, there’s a better way – a way only the Internet could provide. There’s a site called SDL|Translation that allows you to type in an English phrase, select translating language and click for translations.

In fact, for any particular language you can enter multiple phrases and words in English, click and get translations for each that you’ve entered. You can copy your English list and paste it into the Spanish translator, get your results and paste the list into the Chinese translator, and then another and another.

And, yes, the service is free.

So if you want to explore relevant words and phrases in foreign languages, try SDL|Translations.

Bonne oeuvre

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