Business and product names can carry a certain mystique or even a classy tone if derived from foreign words. But there are some warnings
Here are the highlights from a scan of last week’s (Aug 2-10) business naming blogs.
Naming Help: By searching for your “trigger” word followed by “+names”, you can find many specialized lists of names that might be adopted for your business or product name.
Name generators can help you populate long name candidate lists delivered from a variety of sources.
Researching the Internet for naming ideas is surprisingly easy – if you know where to look.
As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and that part of the brief be a set of name evaluation criteria.
Name development starts by determining what’s important in the business name you chose.
A made-up personal name can, if crafted with care and insight, become a business name and an asset. Think how successful Betty Crocker, Marie Callender and Sara Lee have been.
Company naming, product naming and naming resources covered this week
Here’s a business name a wish I’d thought up: Wigglebutt Inn.