Coined names which start from a root word that is relevant to the product, service or business being named can produce great names. For instance, if you’re marketing a new telephone device, I can advocate a name using the root, “phone”.
How often has a name mislead you? It happens to me quite often. The examples I feature here are Popeye’s Louisiana Restaurants and Dove – both the soap and the candy.
As you’re in the throes of naming a new entity, think about how people will try to twist the name into a shorter, more irrelevant and irreverent nick name. How will they – including employees – want to make it easier to write or say as time goes by?
The answer to the dilemma of the domain vs business name is to treat the domain name as an association to the business brand. The domain name should be created with the major keyword as part of the name. The business has a more “people-appealing” name that differentiates and delivers a suggestion of the brand’s promise.
Using place names as business names can be advantageous in some instances and almost suicidal in others. This business naming post has to do with the pros and cons of using these names, and avoiding the pitfalls.
Business names beginning with a plosive are only slightly more popular than those beginning with other letters. Yet it’s worth investigating the use of plosives as first-characters in names.
I analyzed the company naming practices of the fast growing private companies listed in the annual INC 500 issue of INC™ Magazine for the past 12 years. Here are some highlights.
By getting as many word combinations and approaches to naming as you can – not stopping until you have at least a couple of hundred name candidates – you’ll enjoy two advantages.
Business names that were created prior to the Internet becoming as pervasive as it is now sometimes struggle with their name because their original name is just too long to be used as a domain name.
Use the Google Keyword Tool to find words and phrases you might find useful when compiling long lists of name candidates.