A Business Naming Lesson From the School Yard

As you’re in the throes of naming a new entity, think about how people will try to twist the name into a shorter, more irrelevant and irreverent nick name. How will they – including employees – want to make it easier to write or say as time goes by?

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Is One Business Name Enough?

The answer to the dilemma of the domain vs business name is to treat the domain name as an association to the business brand. The domain name should be created with the major keyword as part of the name. The business has a more “people-appealing” name that differentiates and delivers a suggestion of the brand’s promise.

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