Business Naming Basics

I believe company naming should essentially begin with a naming brief.

If your business helps your clients name businesses, I’d like to know what you think is necessary prior to beginning the creation of name candidates.

Specifically…

Do you use some type of fill-in-the-blanks document that you request the originator of the naming project to complete for you?

Or do you request a meeting with them and then go over some pre-determined questions you wish them to answer?

What type of information do you generally believe is necessary before beginning a naming project?

What types of existing documents do you request before beginning a project?

Do you establish naming criteria before beginning an assignment?

Please use the “comments” button below to respond to my query.

Related business naming posts:

1. Business Naming Should be Well Considered Quite often a business name will come to mind, and then adapted by the entrepreneur in charge even before the...
2. Business Naming Terminology Helps Identify Name Effectiveness Like almost anything else, corporate names can be classified by type or category. Why would you want to do this?...
3. Business Naming Should Start with a Naming Brief Matt, a self-proclaimed computer nerd, created a list of the steps required to create and register a name. I had...
4. Business Naming And Product Naming are Different Animals. A naming hierarchy is a function of name management – the positioning of products against other products in the product...
5. Name Evaluation: Determine Naming Criteria Up Front As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and...

Tags: Naming Strategies // Add Comment »