Comments on: Business Naming Tools Under the Tree http://www.businessnamingbasics.com/namingresources/business-naming-tools-under-the-tree/ Your source for company naming strategies, tactics and ideas Thu, 12 Jan 2012 14:32:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: My name is marucs http://www.businessnamingbasics.com/namingresources/business-naming-tools-under-the-tree/comment-page-1/#comment-238 My name is marucs Mon, 02 Jan 2012 16:35:07 +0000 http://businessnamingbasics.com/?p=177#comment-238 Here's a nice christmas gift/tip for you: http://www.globalnaming.com ;-) I find it useful! Here’s a nice christmas gift/tip for you: http://www.globalnaming.com ;-) I find it useful!

]]> By: Anthony Shore http://www.businessnamingbasics.com/namingresources/business-naming-tools-under-the-tree/comment-page-1/#comment-36 Anthony Shore Thu, 02 Apr 2009 07:18:52 +0000 http://businessnamingbasics.com/?p=177#comment-36 As a fellow brand namer, I share your adoration of lists. I recently found a book descriptively titled All Known Metal Bands. It features over 50,000 heavy metal band names. Pure heaven. http://tinyurl.com/3kzwzm A wonderful list book I no longer have is the directory of Registered Thoroughbred Names. It has hundreds of thousands of horse names. The analog version is out of print, but it can be searched online: http://tinyurl.com/dmap2p My favorite list book is American Slogans 1952-1953 by William Sunners. It organizes over 13,000 slogans by the product category (e.g. corsets, dentifrices, tobacco, etc.). It's a wide-open window to another era. It's true that many specialized dictionaries have a lot of pejoratives. But negative words, especially in the consumer space, can make for some of the most compelling names: Dirty Potato Chips, Lush, Banana Republic, Chrysler Crossfire. People will always assume that a company picked a name for some positive reason, so even a negative word can become a positive brand name. Thanks for your site. It's always good to connect with a fellow namer. - Anth As a fellow brand namer, I share your adoration of lists. I recently found a book descriptively titled All Known Metal Bands. It features over 50,000 heavy metal band names. Pure heaven.

http://tinyurl.com/3kzwzm

A wonderful list book I no longer have is the directory of Registered Thoroughbred Names. It has hundreds of thousands of horse names. The analog version is out of print, but it can be searched online:

http://tinyurl.com/dmap2p

My favorite list book is American Slogans 1952-1953 by William Sunners. It organizes over 13,000 slogans by the product category (e.g. corsets, dentifrices, tobacco, etc.). It’s a wide-open window to another era.

It’s true that many specialized dictionaries have a lot of pejoratives. But negative words, especially in the consumer space, can make for some of the most compelling names: Dirty Potato Chips, Lush, Banana Republic, Chrysler Crossfire. People will always assume that a company picked a name for some positive reason, so even a negative word can become a positive brand name.

Thanks for your site. It’s always good to connect with a fellow namer.

- Anth

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