http://www.businessnamingbasics.com/namingissues/business-naming-with-three-initials-%e2%80%93-bad-branding/ Your source for company naming strategies, tactics and ideas Thu, 12 Jan 2012 14:32:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.businessnamingbasics.com/namingissues/business-naming-with-three-initials-%e2%80%93-bad-branding/comment-page-1/#comment-143 Missions Misunderstood » Blog Archive » AHNM (Acronyms Have No Meaning) Tue, 16 Nov 2010 09:20:17 +0000 http://businessnamingbasics.com/?p=22#comment-143 [...] Unfortunately, what these groups don’t realize is that going by their initials is a bad move. They’re going for BMW, but they end up KFC; only serving to (further) confuse their identity and make them sound colder and more corporate. Rebranding as initials is a classic tactic for old, out of touch company trying to re-invent itself for a new generation. Think IBM, GM, B&H, AOL. [...] [...] Unfortunately, what these groups don’t realize is that going by their initials is a bad move. They’re going for BMW, but they end up KFC; only serving to (further) confuse their identity and make them sound colder and more corporate. Rebranding as initials is a classic tactic for old, out of touch company trying to re-invent itself for a new generation. Think IBM, GM, B&H, AOL. [...]

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