Business Naming Basics

Company naming, product naming and naming resources covered this week

• UNIQLO: A Retail Brand Naming Strategy That Just Works

August 4, 2009
- Is it Uniqlo or Uniglo? I can pronounce the latter, not the former.

• All Hail Altegrity! Catchword Sets The Foundation For A New Brand Identity

August 4, 2009
- Well, Altegrity will take some getting used to, as do most coined words. But for me, I stay away from names beginning with “Al”, “At” and “Ad”. There just seem to be too many new company names like that.

• Lululemon on the benefits of the letter L

August 4, 2009
- Yes, certain letters and letter combinations can evoke warm or active or cozy feelings. The letter “L” is soft, and when several are in the same name, well, isn’t LuLulemon fun to pronounce?

• Free company and product naming

August 4, 2009
- The WordLab is a great resouce – and it’s free.

• Radio Shack Name Change Begs the Question: What’s “The Shack?”

August 4, 2009
Including a limiting product noun is short-sighted, even when the scope is 30 or more years.

Related business naming posts:

1. Business Naming Posts From Other Naming Blogs – August 11, 2009 Here are the highlights from a scan of last week's (Aug 2-10) business naming blogs....
2. Naming Resources Abound on the Internet Naming Resources come in all sizes and shapes, some free and some with a price. As a professional namer, I've...
3. Business Naming Posts From Other Naming Blogs – July 28, 2009 Steve Saleen Drives Into a Company Naming Crisis July 28, 2009 - Yes, a clear reason to resist ego-naming...
4. Brand Naming Controversies Can Be Stimulating I ran across another blog that presented some advice on business naming. As usual, everyone has their own set of...
5. Name Evaluation: Determine Naming Criteria Up Front As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and...

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