Business Naming Basics

Here are the highlights from a scan of last week’s (Aug 2-10) business naming blogs.

• Luxury Brand Naming on Ketchup?

August 11, 2009
- The economy is like a boat in that we all rise and fall with the tide, even stalwards like Tiffany and Rollex.

• Greedy Guccis Barred from Using the Gucci Brand Name for Their Product Naming

August 11, 2009
- Oh, what tangled webs we weave!

• Why We Love Coining New Product Names From "Twitter"

August 11, 2009

• Natural Product Naming Rids Kimberly-Clark of the Kleercut "Brand"

August 11, 2009
- As I’ve said before, naming and branding “green” is no longer a differentiator. Now consumers are expecting products to be responsible – all products. And with the dubious claims for being environmentally friendly just because you’ve gone to a less substantial plasic bottle, no one is convinced of manufacturer claims.

• Go Go Godzilla!: Don’t Mess with Toho Co, They Protect Their Mark Fiercely

August 11, 2009
- Trademarks are sometimes difficult for the courts to judge. How far will Godzilla go? Is Filezilla next?

Related business naming posts:

1. Business Naming Posts From Other Naming Blogs – August 4, 2009 Company naming, product naming and naming resources covered this week...
2. Business Naming Posts From Other Naming Blogs – July 28, 2009 Steve Saleen Drives Into a Company Naming Crisis July 28, 2009 - Yes, a clear reason to resist ego-naming...
3. Business Naming And Product Naming are Different Animals. A naming hierarchy is a function of name management – the positioning of products against other products in the product...
4. Product Naming Requires Future Planning Naming a new product, particularly if it’s the first product you introduce, will have far-reaching implications. That’s because the new...
5. Follow This Name Process for an Enduring And Endearing Business Name Naming a business or a product is strategic in nature, and should logically follow the adoption of a business model,...

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