Comments on: Business Naming Clients Can Be Capricious, And That’s Okay

By: MartinJ

MartinJ — Fri, 10 Jul 2009 16:34:51 +0000

Hey, Joni…
Thanks for your comment.
You know that thoroughbreds are very often christened with unique names. If horse-related businesses would look to name their businesses with the same care and creativity, I believe they’d be on their ways to stronger brands.
Martin

By: Joni Solis

Joni Solis — Fri, 10 Jul 2009 02:11:27 +0000

Hi, I just discovered your site. I create business logos for horse related businesses and sometimes people contact me and ask advice about naming their new business, group, or product.

I have just added a link to this site in my information email that I send out to people asking about my logo service. I hope they will visit help here and find out that naming their new business with a long five word or initial name is not the best way to get their business off the ground.

By: MartinJ

MartinJ — Sun, 28 Dec 2008 17:41:07 +0000

Douglas:

Especially when dealing with local businesses, I find entrepreneurs believe a descriptive name is not only desirable, but necessary. I can often convince them otherwise by preparing a list of competitive businesses and asking them to distinguish one from another.

I’d say you’ll find most business owners want a serious, descriptive name. They should be discouraged.

Martin

By: Douglas Dolan

Douglas Dolan — Mon, 22 Dec 2008 00:51:58 +0000

Martin:

Great article. I participate in a number of online business forums and come across soon-to-be-entrepreneurs that have questions regarding a proper name for their new venture.

I would be interested to know how many of your clients prefer names that quickly identify what their business is about versus those that may pick a name that has no apparent connection.

I will have to pass along those in the forum to you to see if you can help them out.