Business Naming Basics

Business naming can be more productive when you have a great number of name candidates from which to choose.

The longer the list, the more diversity and creativity emerges – also the more points from which to diverge and thus add more candidates. Business naming is not a game of numbers, but the more candidates you have, the closer you come to a “perfect” name.

Here’s a way to increase the length of your list as well as provide two or three name candidates that might show up on your short list.

Review your list looking for two-word candidates in the form of adjective-noun. Then reverse the two words.

Thus, “Strategic Innovations” becomes “Innovations Strategic”. “Medical Insights” becomes “Insights Medical”. “Proactive Solutions” – “Solutions Proactive”. “Legal Perspectives” – “Perspectives Legal”.

Not only is the idea retained, it’s presented in a unique way that makes it more memorable.

You can sometimes change the reversed noun into an adjective as well. The example I share here is my own company name, Signature Strategies. When I first reverse the two words we get “Strategies Signature”. Not very promising, even with punctuation. But by changing Strategies into an adjective we get Strategic Signatures. I could have lived with that if “Signature Strategies” had been unavailable to me.

Remember the key to effective business naming: “the more the merrier”.

 

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