Business Naming Basics

In my past two posts I’ve suggested naming ideas that turn familiar words into unique, coined words that can effectively name companies or products. (substituting silent “e”s with other vowels and adding consonants to words beginning with vowels)

Here’s the last in the series. This one, however, doesn’t require a long list of common words that can be altered.

For this technique you deliberately “misspell” words to create a new name: Qwest, Ikon, Duque.

Now you may not be able to trademark names that are alternate spellings of existing trademarked names depending upon how close the products are in consumer’s minds. Check that with your trademark attorney because altered spellings might be disallowed by the USPTO.

At first a customer will have a little trouble recognizing these new coined words, but once they’re pronounced, they’ll be remembered, particularly if the original words carry a relevancy to the products themselves.

This naming idea won’t work for all relevant words, but give it a try and add the results to your candidate list. They may work as names or suggest new naming ideas. Give it a try.

Related business naming posts:

1. Another Business Naming Idea That Turns Familiar Words Into Unique Names Here’s another method of generating business names that are unique but retain a modicum of familiarity. From a compiled list...
2. Naming Idea: Combining Familiar with the Unfamiliar We know unique names are better than descriptive, mundane names. But people don’t like completely new, coined-word names in the...
3. Naming Idea – Define the Brand Personality Before Naming Your Business Before generating name ideas, I recommend a couple of activities. One is to create a "brand story". The other is...
4. A Company Naming Trend to Avoid Naming your business using double-e’s and double-o’s are perfectly acceptable in the middle or the end of a word, but...
5. Business Naming Terminology Helps Identify Name Effectiveness Like almost anything else, corporate names can be classified by type or category. Why would you want to do this?...

Tags: Naming Ideas // 1 Comment »