http://www.businessnamingbasics.com/namingideas/naming-idea-define-brand-personality-naming-business/ Your source for company naming strategies, tactics and ideas Sun, 28 Feb 2010 23:15:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.businessnamingbasics.com/namingideas/naming-idea-define-brand-personality-naming-business/comment-page-1/#comment-76 Company Name Ideas can get personal | Business Naming Basics Wed, 05 Aug 2009 18:39:24 +0000 http://www.businessnamingbasics.com/?p=494#comment-76 [...] think about your brand story as I mentioned last week, and the personality you want associated with it. See if there isn’t a character – [...] [...] think about your brand story as I mentioned last week, and the personality you want associated with it. See if there isn’t a character – [...]

]]> http://www.businessnamingbasics.com/namingideas/naming-idea-define-brand-personality-naming-business/comment-page-1/#comment-57 MartinJ Sat, 01 Aug 2009 21:35:05 +0000 http://www.businessnamingbasics.com/?p=494#comment-57 Lorne, thanks for your comment. Yes, setting limits and priorities are important up front. However, we must also provide some room for the creative process to flow and spark. I'm not one to give a "creative" free reign, and I know that most of them welcome knowing the playing field they're on before they begin. Yet, I do want to give them some latitude. Takes some balance and experience to get good, directed work. Lorne, thanks for your comment. Yes, setting limits and priorities are important up front. However, we must also provide some room for the creative process to flow and spark. I’m not one to give a “creative” free reign, and I know that most of them welcome knowing the playing field they’re on before they begin. Yet, I do want to give them some latitude. Takes some balance and experience to get good, directed work.

]]> http://www.businessnamingbasics.com/namingideas/naming-idea-define-brand-personality-naming-business/comment-page-1/#comment-56 Lorne Pike Sat, 01 Aug 2009 16:20:25 +0000 http://www.businessnamingbasics.com/?p=494#comment-56 Brand personality is a great concept, and one that gets missed far to often. I like your idea of identifyig it early, rather than having it evolve over time. Much like helping a child develop his or her personality, it's important to set values, priorities and limits in the beginning that will guide how things develop. Thanks for a great post! Brand personality is a great concept, and one that gets missed far to often. I like your idea of identifyig it early, rather than having it evolve over time. Much like helping a child develop his or her personality, it’s important to set values, priorities and limits in the beginning that will guide how things develop. Thanks for a great post!

]]>