Business Naming Basics

Action words make for better business names.

So I recommend exploring participles (adjectives that are verb-like in form, usually ending in “ing”, “ed”, “en” or “t”) to produce vital, active name candidates.

Both verbs and participles provide action-based words that are better remembered and embraced by constituents. People actually like and appreciate the sound and feel of them even when they don’t know why. Plus, this form is not used often for names.

Here are two structures using participles to impart action names: participle-preposition-noun (examples include Hooked on Phonics and Cooking for Health), and the reversed structure of noun-participle (Skills Abounding and Promise Keepers are examples). Also, you can sometimes substitute a participle for a noun to impart more vigor. Turning Point Consulting is more action-oriented than Turning Point Consultants.

Sorry if this entry began to sound like an English lesson, but after all, English is our weapon of choice. We need to know and utilize its power.

Related business naming posts:

1. Try Naming a Business with Reverse English Business naming can be more productive when you have a great number of name candidates from which to choose. Here’s...
2. Company Name Ideas Can Get Personal A made-up personal name can, if crafted with care and insight, become a business name and an asset. Think how...
3. Company Naming with Phonics One way to expand your corporate name candidate list – and possibly find a winner – is to look at...
4. Tacking for Company Names Isn’t Tacky At All Some business naming techniques have a long history, yet still manage to produce fresh name candidates. The activity of “tacking”...
5. Synthetic Company Naming Suffixes And Prefixes Almost all the suffixes and prefixes we use in English come from the Latin or Greek. But for business naming,...

Tags: Naming Ideas // Add Comment »