Business Naming: the Poet’s Role
Company names that rhyme are memorable and pleasurable.
So are corporate names built upon alliteration.
Not only will rhyming or alliteration help make your name more memorable, these techniques add a cadence, a lilt, that makes these names pleasurable to say.
So use alliteration (Signature Strategies, Peak Paths) or rhyming (Compliance Alliance, Rare Care) when you are naming a business that relies on referrals. If people like to “say” a name, they’ll remember it and feel good about passing it on. That’s the rhyme and reason these techniques work so well.
You don’t have to be a Shakespeare to use either of these devises. And usually one or two will just pop up as you play with words appropriate to the business.
Then just look for more
Related business naming posts:
- Naming Companies with a Double-Edged Sword People like the "aha" feeling they get when discovering a name has a double meaning. They “get it”. It's like...
- Tacking for Company Names Isn’t Tacky At All Some business naming techniques have a long history, yet still manage to produce fresh name candidates. The activity of “tacking”...
- Goals of Business Naming Basics Business naming is probably the most important single element of a brand. Given that, it's also the most difficult and...
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[...] other day in the blog about Business Naming: the Poet’s Role I recommended alliteration as an effective business naming [...]