Another Business Naming Idea That Turns Familiar Words Into Unique Names
Yesterday I advanced a naming idea – substituting other vowels and phonemes for the silent “e” that end many familiar words. The reason: people prefer the familiar in a name even though we know over the long haul that unique names are better remembered and stand a better chance of strongly representing a unique product or company.
Here’s another method of generating business names that are unique but retain a modicum of familiarity.
From a compiled list of familiar words that might represent or reflect the business or product you’re naming – it can be the same list you compiled for yesterday’s naming idea – select those words that begin with a vowel.
Change those words into coined words by adding a single consonant or if you’re into linguistics, a phoneme, to the beginning of the word. Thus, element = Nelement, Apollo = Capollo, Oslo = Voslo, arch = Sharch.
As with yesterday’s naming tip, the original word is retained as the added phoneme gives it individuality.
One additional familiar-to-unique naming idea tomorrow.
Related business naming posts:
- Naming Idea: Misspelling Familiar Words For this technique you deliberately “misspell” words to create a new name: Qwest, Ikon, Duque. ...
- Naming Idea: Combining Familiar with the Unfamiliar We know unique names are better than descriptive, mundane names. But people don’t like completely new, coined-word names in the...
- This Naming Idea Switches Familiar Words for Their Opposites You can find expressions that apply to the opposite of the benefit or tone you wish to adapt and substitute...
- Business Naming with Descriptive Words: A Bad Idea Using a descriptive business name leads to a dead-end for rapidly growing companies. But that’s just one problem when trying...
- Tacking for Company Names Isn’t Tacky At All Some business naming techniques have a long history, yet still manage to produce fresh name candidates. The activity of “tacking”...
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[...] Naming Idea: Misspelling Familiar Words Posted on July 26th, 2009 by MartinJ In my past two posts I’ve suggested naming ideas that turn familiar words into unique, coined words that can effectively name companies or products. (substituting silent “e”s with other vowels and adding consonants to words beginning with vowels) [...]
[...] are a couple of other techniques which I’ll explain in future posts. Additional [...]