Business Naming Basics

• SyFy: Awful Name, Awesome Ad Campaign

July 20, 2009
- I must agree that the name is a little jarring. But if the channel is looking to branch outside its traditional niche, SciFi just didn’t do it. Besides, SciFi is a generic.

• That Horse Has Left the Station: Trying to Trademark Tweet

July 20, 2009
- Now here is a real dilemma. It’s something that every entrepreneur should be concerned about and deliberately study in order to set a standards and practice from the get-go. I don’t know any who have.

• Online Hotel Naming Affects Brand Name Development Strategies

July 20, 2009

• Pontiac G8 to Cop Chevy Caprice Naming and Branding?

July 20, 2009
- Well, as Jack Trout stated in “Differentiate or Die, heritage can be a pretty good differentiator.

• How to find a good URL without having a brain hemorrhage

July 20, 2009
- Some good advice, particularly for those doing business on the Internet.

• Playing the Game Naming Game

July 20, 2009
- It didn’t start with Toys R Us, but the use of phrases and sentences as names may be a small, and probably short-lived, trend.

• Skyscraper Renaming: Would the Sears Tower by Any Other Name Sound as Sweet?

July 20, 2009
- You’re right about the long memory and habits of constituants. To them, it’ll always be Sear Tower. However, when a name loses its original panache, I’d want to look at the pros and cons.

• Has the Starbucks Brand Name Become a Liability?

July 20, 2009
- Well, I think it’s a good move to name a brand extension to differentiate it from the master brand name.- It own name gives it its own life and doen’t dilute the master brand. Takes some guts but Al Ries and Jack Trout are probably applauding.

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