Business Naming Basics

One problem with adopting a person’s name as a business name is that there’s little legal protection available. Oh, there may be some based upon longevity and intent, but it’s chancy. Also, it may not be that unique.

But personal names are the basis for this business naming idea.

There are naming customs that permeate certain cultures that can be adapted to non-name words to produce compelling company or product names.

The most famous of these is McNuggets. But be careful in adopting “Mc” because McDonald’s will probably come at you with a cease and desist order. They have pleaded and won in the U. S. court system that they “own” “Mc”-whatever.

h, but look at the other possibilities: Mac, O’, Van, von, D’, Di, De, Del, Bel, San, La, and L’. And I’m sure there are others as well. Just hook them up with descriptive nouns like (O’Cedar, MacFrugal).

It’s also worth exploring making up new lead-ins as if you were on staff at Paramount Studios dreaming up character names for the next Star Trek series: (RelTran, B’Yond, G’Wizz, G’Dar). 

Related business naming posts:

1. Company Naming with Phonics One way to expand your corporate name candidate list – and possibly find a winner – is to look at...
2. Business Naming Can Be Possessive A possessive name will connote a less formal, more friendly business – one delivering personal and responsive services. But it...
3. Descriptive Business Names are Dead-end Names There’s a great danger that you will outgrow a descriptive name. The problem is that entrepreneurs don’t see business naming...
4. Tacking for Company Names Isn’t Tacky At All Some business naming techniques have a long history, yet still manage to produce fresh name candidates. The activity of “tacking”...
5. Company Name Ideas Can Get Personal A made-up personal name can, if crafted with care and insight, become a business name and an asset. Think how...

Tags: Naming Ideas // Add Comment »