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	<title>Comments on: In Name Development, Begin with a Naming Brief</title>
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	<description>Your source for company naming strategies, tactics and ideas</description>
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		<title>By: Name Evaluation: determine naming criteria up front &#124; Business Naming Basics</title>
		<link>http://www.businessnamingbasics.com/namedevelopment/development-naming/comment-page-1/#comment-79</link>
		<dc:creator>Name Evaluation: determine naming criteria up front &#124; Business Naming Basics</dc:creator>
		<pubDate>Fri, 07 Aug 2009 21:32:53 +0000</pubDate>
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		<description>[...] August 7th, 2009 by MartinJ                   As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and that part of the brief be a set of name evaluation [...]</description>
		<content:encoded><![CDATA[<p>[...] August 7th, 2009 by MartinJ                   As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and that part of the brief be a set of name evaluation [...]</p>
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