I believe company naming should essentially begin with a naming brief.
If your business helps your clients name businesses, I’d like to know what you think is necessary prior to beginning the creation of name candidates.
Do you use some type of fill-in-the-blanks document that you request the originator of the naming project to complete for you?
Or do you request a meeting with them and then go over some pre-determined questions you wish them to answer?
What type of information do you generally believe is necessary before beginning a naming project?
What types of existing documents do you request before beginning a project?
Do you establish naming criteria before beginning an assignment?
Please use the “comments” button below to respond to my query.