The Four Phases of Business Naming

When you begin the naming process it can be helpful to break the process into four distinct components. Those four phases in sequential order are: preparation, generation, evaluation and registration. Each is distinct, calling for different mindsets. Preparation Preparation is best performed by creating a naming brief. That is a document normally derived from your […]

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Is One Business Name Enough?

The answer to the dilemma of the domain vs business name is to treat the domain name as an association to the business brand. The domain name should be created with the major keyword as part of the name. The business has a more “people-appealing” name that differentiates and delivers a suggestion of the brand’s promise.

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Corporate Names Cannot be Trademarked

According to trademark law, a trademark’s sole purpose is to identify the source of a product or service rather than identifying the company itself. So I am not allowed to trademark my company name, Signature Strategies LLC, but I could trademark Signature Strategies as a service.

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