When you’ve been in the company naming business as long as I have, my family knows what to give me for Christmas. Books about words. I love words – their meanings, their origins, their attributes. So this Christmas, as in days past, I was delighted to find books under the tree. This year my wife […]
There are some reference books I keep going back to during the business naming process. Here are my ten most prized company naming in-print resources:
Like almost anything else, corporate names can be classified by type or category. Why would you want to do this? Well, some types are more effective, more powerful name types than others.