Back in the day, those of us who advocated unique corporate names decried the “e” prefix. It quickly became passe with the bursting of the 1990’s Internet bubble. But those intrepid entrepreneurs today have this new trend: adding the “ly” suffix to common words. Yes, the naming lemmings have invented lemminglys. They’ve turned nouns and […]
How often has a name mislead you? It happens to me quite often. The examples I feature here are Popeye’s Louisiana Restaurants and Dove – both the soap and the candy.
Here are the highlights from a scan of last week’s (Aug 2-10) business naming blogs.
Company naming, product naming and naming resources covered this week
Steve Saleen Drives Into a Company Naming Crisis July 28, 2009 – Yes, a clear reason to resist ego-naming your company after yourself. All entrepreneurs should take this to heart. Rebranding Pepsi: The Linguistics behind the "Pecsi" Campaign July 28, 2009 – Here’s another example of why global branding and naming must be at least […]
Company names reduced to nicknames: that’s a naming trend I’d like to see stopped in its tracks. The newest example? The venerable National Geographic.
As the owner of a naming company, I must confess that I don’t always hit home runs. Sometimes I will recommend a business name I believe to be a winning name but the client has other ideas. Or to be more accurate, they don’t have ideas. They are just uncomfortable with the candidates I’ve presented.
Quite often a business owner will ask his employees to help name or rename the business through a contest. I believe this is a bad idea.
Using a descriptive business name leads to a dead-end for rapidly growing companies. But that’s just one problem when trying to morph a description into a corporate name.
There’s a great danger that you will outgrow a descriptive name. The problem is that entrepreneurs don’t see business naming as a strategic activity.