Bad Business Naming : Adverbs Ending in “ly”.

Back in the day, those of us who advocated unique corporate names decried the “e” prefix. It quickly became passe with the bursting of the 1990’s Internet bubble. But those intrepid entrepreneurs today have this new trend: adding the “ly” suffix to common words. Yes, the naming lemmings have invented lemminglys. They’ve turned nouns and […]

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Business Naming Posts From Other Naming Blogs – July 28, 2009

Steve Saleen Drives Into a Company Naming Crisis July 28, 2009 – Yes, a clear reason to resist ego-naming your company after yourself. All entrepreneurs should take this to heart. Rebranding Pepsi: The Linguistics behind the "Pecsi" Campaign July 28, 2009 – Here’s another example of why global branding and naming must be at least […]

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Business Naming Clients Can Be Capricious, And That’s Okay

As the owner of a naming company, I must confess that I don’t always hit home runs. Sometimes I will recommend a business name I believe to be a winning name but the client has other ideas. Or to be more accurate, they don’t have ideas. They are just uncomfortable with the candidates I’ve presented.

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