There are several letter combinations that are unusual for word beginnings. Unusual, but not so foreign that folks don’t know how to spell and pronounce the words in which those combinations normally appear. I call them bi-letters
Coined names which start from a root word that is relevant to the product, service or business being named can produce great names. For instance, if you’re marketing a new telephone device, I can advocate a name using the root, “phone”.
Business and product names can carry a certain mystique or even a classy tone if derived from foreign words. But there are some warnings
A made-up personal name can, if crafted with care and insight, become a business name and an asset. Think how successful Betty Crocker, Marie Callender and Sara Lee have been.
Before generating name ideas, I recommend a couple of activities. One is to create a “brand story”. The other is to identify the “personality” you wish your brand to convey.
For this technique you deliberately “misspell” words to create a new name: Qwest, Ikon, Duque.
Here’s another method of generating business names that are unique but retain a modicum of familiarity. From a compiled list of familiar words that might represent or reflect the business or product you’re naming, select those words that begin with a vowel.
We know unique names are better than descriptive, mundane names. But people don’t like completely new, coined-word names in the beginning. They opt for the familiar.
SyFy: Awful Name, Awesome Ad Campaign July 20, 2009 – I must agree that the name is a little jarring. But if the channel is looking to branch outside its traditional niche, SciFi just didn’t do it. Besides, SciFi is a generic. That Horse Has Left the Station: Trying to Trademark Tweet July 20, 2009 […]
There can be a graphic component to a name that helps set it apart, and perhaps, get it through the name screening process as well.