Quite often an organization will want to change its name. There are several valid reasons for changing your company’s name. But if you do, abandon the old name completely.
The answer to the dilemma of the domain vs business name is to treat the domain name as an association to the business brand. The domain name should be created with the major keyword as part of the name. The business has a more “people-appealing” name that differentiates and delivers a suggestion of the brand’s promise.
By getting as many word combinations and approaches to naming as you can – not stopping until you have at least a couple of hundred name candidates – you’ll enjoy two advantages.
Business names that were created prior to the Internet becoming as pervasive as it is now sometimes struggle with their name because their original name is just too long to be used as a domain name.
Here are four major ideas that can help you adopt a “killer” name with the least amount of angst. When my clients adopt this attitude, I’ve found the process and the results can be satisfying and productive.
A naming hierarchy is a function of name management – the positioning of products against other products in the product portfolio, as well as positioning them within their respective markets against competitive products.