There are hundreds of examples of names that were screened and approved, only to find after investing in branding the name that to contain objectionable translations or obscure meanings that are derogatory. Here’s a possible solution.
I analyzed the company naming practices of the fast growing private companies listed in the annual INC 500 issue of INC™ Magazine for the past 12 years. Here are some highlights.
Name generators can help you populate long name candidate lists delivered from a variety of sources.
Don’t let name evaluation become a personal thing. This is especially critical if you are wearing two hats – the name creator and the name evaluator.
Domain naming is very similar to business naming. This is particularly true if your business is primarily an Internet-based business Yet there are subtleties.
Rather than adopt generic company naming criteria, I think you should look at your corporate name within the context of your industry and the markets you serve. And look at the name candidates with the eyes of your major stakeholders.
I ran across another blog that presented some advice on business naming. As usual, everyone has their own set of opinions concerning effective company naming.