A Business Naming Lesson From the School Yard

As you’re in the throes of naming a new entity, think about how people will try to twist the name into a shorter, more irrelevant and irreverent nick name. How will they – including employees – want to make it easier to write or say as time goes by?

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Follow This Name Process for an Enduring And Endearing Business Name

Naming a business or a product is strategic in nature, and should logically follow the adoption of a business model, target markets and competitor identification and the exposition of certain business beliefs and conducts

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