Good business names come from long lists, hard work and inspiration. And those in the naming business have learned two basic things about the creative process of naming.
Naming a business after the owners is commonplace, particularly for service providers. There are two main reasons people name their company’s after themselves…
As you’re in the throes of naming a new entity, think about how people will try to twist the name into a shorter, more irrelevant and irreverent nick name. How will they – including employees – want to make it easier to write or say as time goes by?
Using place names as business names can be advantageous in some instances and almost suicidal in others. This business naming post has to do with the pros and cons of using these names, and avoiding the pitfalls.
Business names beginning with a plosive are only slightly more popular than those beginning with other letters. Yet it’s worth investigating the use of plosives as first-characters in names.
By getting as many word combinations and approaches to naming as you can – not stopping until you have at least a couple of hundred name candidates – you’ll enjoy two advantages.
As part of the name development process, I suggested creating a naming brief prior to creating any name candidates, and that part of the brief be a set of name evaluation criteria.
Name development starts by determining what’s important in the business name you chose.
Naming a business or a product is strategic in nature, and should logically follow the adoption of a business model, target markets and competitor identification and the exposition of certain business beliefs and conducts
A company name must fit the business yet be unique. That’s why the strategic activity of name development should begin by determining the purpose of the name.