Business Naming Using Unusual Letter Combinations

There are several letter combinations that are unusual for word beginnings. Unusual, but not so foreign that folks don’t know how to spell and pronounce the words in which those combinations normally appear. I call them bi-letters

So what are some of those bi-letters that can help you create unique names? First, they’re all consonants. Second, they’re not Anglo-derived. Here are those I’ve identified along with a common word using them.

Cz czar
Dh dharma
Dj Djakarta
Dw dwarf
Gh ghost
Gn gnarl
Kh khaki
Kl klieg
Pn pneumonia
Ps psychic
Pt ptarmigan
Rh rhythym
Ry rye

There are two approaches to using bi-letters as name beginnings.

First, go through your list of descriptor words you’ve already identified as appropriate to what you’re naming and look for those with the same sound as one of the bi-letters. Note that the first letter after the bi-letter should be a vowel. This is an example of deliberate misspelling to achieve uniqueness.

mispelled names using bi-letters
Mispelled names using bi-letters

Second, just add a vowel and a consonant after a bi-letter to form a new, short word that could become a coined name, or the first syllable of potential name. This technique creates coined words that people can read and pronounce with confidence.
four-character coined names using bi-letters
Four-character coined names using bi-letters

Whenever you come across bi-letters, put them in your naming aids notebook.

(Don’t have a naming aids notebook? If you’re planning to name more than one business, product, service, event or destination, I suggest your begin one now. If it’s a 3-hole notebook, you can go through these blogs and copy and print the tips I’ve provided. That would be a pretty good beginning.)

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