Yesterday I advanced a naming idea – substituting other vowels and phonemes for the silent “e” that end many familiar words. The reason: people prefer the familiar in a name even though we know over the long haul that unique names are better remembered and stand a better chance of strongly representing a unique product or company.
Here’s another method of generating business names that are unique but retain a modicum of familiarity.
From a compiled list of familiar words that might represent or reflect the business or product you’re naming – it can be the same list you compiled for yesterday’s naming idea – select those words that begin with a vowel.
Change those words into coined words by adding a single consonant or if you’re into linguistics, a phoneme, to the beginning of the word. Thus, element = Nelement, Apollo = Capollo, Oslo = Voslo, arch = Sharch.
As with yesterday’s naming tip, the original word is retained as the added phoneme gives it individuality.
One additional familiar-to-unique naming idea tomorrow.